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So I've been thinking. Big companies like Nike always seek

monopoly and lowest cost. Why wouldn't they make their own centralized blockchain or even just copy Lukso's source code? They have the money and power to do that. Why would they pay for LYX to pay for the transaction fees if they can create their own chain?

They would have to pay a lot of money to get all the transactions done for the masses.

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every company has their own specialty. Big companies are doing procurement of many items simply since it is not advantageous for them to operate everything. their main focus is fashion and should stay as is in my opinion. maybe a lil exaggeration but its like saying, why nike buys many computers and pays lots of money while they can produce their own computers much more cheaper for the staff all over the world. Its a big tech and should be hard to create/operate/gain consumer's trust with almost no fails on the system. I am not expert in the area but just my opinions. but you have a good point.

JeanClaudGandalf-Diva Автор вопроса
Sck K
every company has their own specialty. Big compani...

Fair point, but in this case it's much easier to just copy the source code and every update that Lukso makes and own all the coins. Making high functioning computers is way harder. Again, long term it would lose a lot of capital to pay for the billions of transaction each year What do you think?

JeanClaudGandalf Diva
Fair point, but in this case it's much easier to j...

I don't see it as they will lose money. I see it as they will pay service charges (probably less than many others) while getting enormous money by the help of this technology. so its a win-win as it's happening in every successful business.

JeanClaudGandalf-Diva Автор вопроса
Sck K
I don't see it as they will lose money. I see it a...

You definitely have a point that many companies pay lots of money to acquire companies for specific tasks. So basically outsourcing. It would all depend on the ROI for choosing lukso vs creating their own. Also very good point is consumer's trust.

"IF" Nike is committed to Lukso (which I presume they are) they have likely secured enough tokens to last them 20 years. Remember the ico price was about $.20, and I assume private sale was even cheaper. 200000lyx @ $40000 means nothing to them even if Lukso goes bust. The magic in blockchain is decentralization. The idea that you can move freely within a vast ecosystem is going to be the future. Interoperability is not a real thing at this point, meaning; if Nike has it's own chain it can't freely move between eth and Lukso without a lot of friction. That friction means it's origin metadata is stuck on its origin chain and bridging between chains actually presents security risks. These things might be fixed in time, but it's not a perfect reality today. Also a lack of trust lays in centralized chains due to the ability to manipulate data.

JeanClaudGandalf-Diva Автор вопроса

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