expressing concerns over marketing. I thought a bit on the matter during morning coffee and would like to share something on that:
1) In this space marketing is about network effects mostly. Bitcoin has strongest network effect without a CEO and dedicated marketing team (Bitcoin Foundation is dead for many years to the moment), due to first mover advantage and also awesome memetic warfare created by strong opinion leaders, anons and just drunk forum users ("HODL") . Ethereum started with team inventing memes etc (such as "Swiss army knife blockchain" which worked well back in 2014, unlikely can be even understood these days) and now has huge ecosystem mostly driving marketing
2) there are multiple network effects forming superposition. For example, with Rosen, Ergo is getting traction currently among Cardano DeFi users ( https://x.com/liqwidfinance/status/1752405175543693555?s=46 ) . With ETH bridge there will be interest from ETH users and liquidity providers. DEXes are getting increased volume due to lending pools etc. Increased volume on DEXes is causing increased volume and better orderbooks on CEXes, which is attracting traders , MMs, and after all other CEXes, which is , in turn, increasing volume on DEXes and the spiral is going on.
3) There are areas where are network effects could be significantly improved via education, memes etc. For example, recently listened to few "what to mine in 2024" vids (and it seems GPU mining area is pretty active, at least, those vids are much more popular than back in 2019, maybe as there is no default option to mine now), and while ERGO is mentioned everywhere, understanding of ERGO and willing to hold for miners is not that good.
Ergo is positioning well considering the inability to obtain listings. Circumventing CEX liquidity gatekeeping with rosen, seeing cross chain defi interactions beginning with duck pools, LQ and dexes. Opening to ETH is exciting. Never been easier to spin up nodes New stablecoin protocols. Lots of things in the works which is exciting
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