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Ok, and beside using the copyright mace, what todo about

a guy farming the marketplace by once subscribe and rehosting on a web3 dataplatform running ads or at original_price/2 ? the farmer will jump IP and all that

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So in the end we can use (1) traditional legals as a tool to protect the publisher, and the consumer. The publisher is claiming copyright or exclusive license. The data consumer is buying the right to consume that data. The legals are laid out in the Ocean Market terms and conditions. Those TOC are derived from the ascribe TOC (NFT work we did 2013-2016) which in turn build on second life legals and more. https://market.oceanprotocol.com/terms

I go into even more detail in this post. https://blog.oceanprotocol.com/nfts-ip-2-leveraging-erc20-fungibility-bcee162290e3

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