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Hi! I have seen a lot of messages recently on

this topic - I want to jump in quickly to give more clarity around the topic of marketing, awareness, and the role of the core team. Marcos addressed this from a high level, but here is more detail.

The core team is working around the clock to drive awareness and marketing activity. Our primary goal is to make the SKALE Network the most utilized blockchain in the world. Our goal is to have hundreds of millions of transactions a day happening on SKALE with billions of dollars locked/secured as TVL in the network. We also want to have hundreds of millions of high value NFTs, videos, and images stores on SKALE File Storage. The token plays a role in this success as it is the unit of payment for renting compute space in the network. As the value of the token rises, that produces even stronger security for the network as SKALE is a proof of stake network. The defense of the network comes from the stake value of the token. Also, as token value rises it incentivises more nodes to be set up in the network. The price for a SKALE chain is elastic and moves based on supply/demand of chains. More nodes means more supply which in turn means lowered quantity of SKL required as payment for Chains. This helps keep the price in check as token price increases. In summary, SKL is a true utility token and is used to secure the network, to pay stakers/validators, and is used as a unit of payment within the protocol for chains/compute space. 

The most important part of this success is getting the world's best applications to go live on SKALE. We need to sell and market to developers and business leaders. Most of this is blocking and tackling - executing on proven techniques for b2b growth. SKALE V2 will add rocketfuel to these efforts. All that being said, blockchain/crypto is different than centralized business models. It also requires creating vast awareness of the protocol while also creating awareness of the token. This awareness helps drive more developer and business awareness and helps secure the network and make it decentralized. More people staking means more decentralization. Non-traditional techniques from prior business models must be leveraged to drive this type of growth. 

Over the last few years the SKALE core team has done a phenomenal job of the blocking and tackling and an average job with growth and awareness... this however, is changing fast. We've completely reshaped the marketing team, strategy, and structure. We are not losing the values and assets we have created. We are instead using the foundation as a launch pad to make SKALE one of the top 10 most recognized crypto projects in the world. 
Most of these new efforts are in the first stages of implementation. We are already seeing signs of this growth when you look at the metrics in social engagement, wallets (now over 3 million token holders), and qualified opportunities/inbound leads (over 100 amazing projects now qualified and building in some stage). This said, you'll really see the output of all of this hard work over the next few months as the plans are implemented and the team grows to support this plan. We are hiring aggressively in marketing. We'll have another two people join this week. 

To add more clarity to our role with regards to the token - We in no way play any role in discussing its current or future state from a financial perspective. Why?

1 - We believe that we'll win by winning (getting real traction) and do not need to focus on short term token hype.

1 ответов

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again the same generic message about how hard the core team is working, and how big the next few months will be.. Heard this like 5 times now. Sadly after 3 years I can only conclude that SKALE has underdelivered and underperformed. No TVL, no dApps, no liquidity, only talk. VC dumps paint the picture quite well, such a shame.

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