Waves was founded in 2016 by Ukranian theoretical physicist, Sasha Ivanov. Prior to making Waves, Ivanov was one of the co-founders of the fiat-to-crypto platform Coinmat.
was also heavily involved in the development of the NXT (NXT) blockchain, which was noted in the Waves whitepaper as being the primary inspiration behind the Waves Blockchain Platform.
Ivanov noticed a critical flaw in cryptocurrency and blockchain: ease of adoption. According to him, this issue is two-fold.
First, the user experience of people buying, trading, and storing cryptocurrencies can be extremely confusing.
As a result, learning how to buy, trade, and store cryptocurrency usually involves a steep learning curve, fundamentally making crypto less palatable to the average person.
What Was Waves Made For? Waves was designed to address the confusing cryptocurrency user experience and bring blockchain technologies to legacy institutions.
It is dead set on creating the most seamless user experience possible by implementing interphases which are familiar to the average person.
In a 2018 interview Ivanov stated that the core Waves team consisted of 15 people, 10 of which focused exclusively on front-end development for the Waves ecosystem.
These developers focus on imitating the layouts and designs found on the websites of entities such as banks.
To appeal to businesses, Waves has been actively negotiating and gathering feedback from private enterprises about creating the ideal blockchain solution.
Ivanov has even gone as far as to create separate blockchain projects such as Vlostok and Waves Enterprise to satisfy the specific demands of businesses.
This dedication has created a favorable reputation for the team behind Waves in Eastern Europe, and even in Russia where cryptocurrency and blockchain regulations remain strict.
Case and point: in 2017, Waves partnered with Burger King to create a “Whoppercoin” token which was redeemable at participating restaurants in Russia.
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