Twatter calculates your reach based mostly on this ratio. The more followers that follow you [divided by] the people you follow, the better for you. Jeremy will explain it best, he is into it @BitcoinCashPodcast
Twitter has a bunch of stuff it looks at for engagement and reach. I don't know all the details, I try and stick to the philosophy of "if you post good content, it will over time gain traction", trying to bother too much about the algorithm specifically is a losing race in an ever changing game imo
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