how they were solved:
Keep brand loyalty while transiting to something that can be used for B2B, banks and sports teams. I do this by reducing the pink down to a dark purple.
Embracing the spirit of crypto. Use of modern gradients and clean lines.
Create ‘pop’, something that’s highly noticeable when searching CMC. Move from the ‘dull green’ to higher contrast pallet that look great on dark and light backgrounds.
Keep sharing if you want this, we need something better than what’s being proposed, or at least some good reasoning why they are choosing a visually unbalanced logo, with poor colour choices.
Mike says community is their biggest asset, let’s put that statement to the test. Admin, please create a poll, with this logo, and your ‘NewKadena’ Logo, and let the community help provide some highly valuable feedback.
Rebranding is super high risk, many rebrands of blown up due to not listening to consumers. New coke, skype +++
Move on from K it mean nothing 🤣
Apart from Kadena 😂
Wow, thanks for putting in the effort. That's much appreciated! The current logo you see here on Telegram for example, is not the final logo but a transitionary one. Mike held a community call 1.5 weeks ago, asking the community for feedback about new iterations of the logo. I can tell you that the future doesn't look like the current one at all. The colors might be similar but not identical to the current one :)
don't like the font and the gradient colors seem random
i don't like it either but this current font is not visible on night mode on coinmarketcap... Anyways the will change it so no need to worry
I kinda hope the colours aren't too similar. They're very recessed as it stands.
add a lighting effect to give it more 3d look
The 'k' looks terrible in relation to the rest of the word
Building a logo with out a creative brief and understanding what you're trying to accomplish is like trying to build a house without blue prints. You'll never get it right without understanding what success looks like.
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