more than a logo in stadium or a tweet. If you spend $2m a year on a sponsorship, be prepared to spend another $1m a year on activation. On top of that, who are the other sponsors/partners I can gain access to for BD purposes? That is the real value.
Here is an idea, Not sure on feasibility, but say you get a sports partnership with a big team (seems like its coming) It would be cool to offer and NFT to fans announcing that there will be a lottery of the NFT holders to get nice tickets, meet/greet with athletes. Something that would actually motivate them to follow through with the NFT. Also maybe a good idea to require some social media engagement twitter / facebook sharing of the NFT. I think one of the biggest markets that crypto misses out on are the boomers on facebook. Of course all of this would require some slight UI improvements. Just floating it out there.
This is all worked into the strategy and I've build this for other teams before.
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