210 похожих чатов

GM guys. Something interesting to read. @Qloud777 Basecamp founder Jason Fried:

Customers don’t care about your features and technology

Jason recounts how when he was selling shoes growing up in Illinois, representatives of the major shoe brands would arm salespeople with facts about all of the fancy new technology (e.g. the difference between the Nike Air versus the Zoom Air, the Goodyear rubber outsole and the midsole, etc.).

However, when Jason told customers about these technologies, they didn’t care.

When you actually watched customers buy shoes, they really only cared about a few key things: What does it look like? Is it comfortable? Can I afford it?

Jason saw the same thing selling tennis rackets.

He’d tell customers about all the latest technology and the difference between graphite versus fiberglass or natural gut string versus synthetic. Nobody cared. They’d look at a tennis racket and ask him if it came in other colors.

Jason has observed the same pattern across website and software:

“Companies are obsessed with features and the technologies because that’s what they do all day. But they don’t actually watch people buy stuff. When you watch people buy stuff, they just want the simple stuff. They want the stuff that solves their problems and just works. They like the way it looks. They like the way it feels. It’s comfortable. It’s affordable. That’s what people want…. Yet companies keep talking about the specs, the technology, and the features.”

Jason advises founders to really listen to what your customers are saying and watch how they buy your product:

“You’ll find out that they just need a few things done really, really well. And that is really, I think, the secret to all this stuff. It’s figuring out the basics. Nailing the basics.”

1 ответов

43 просмотра

Especially true in crypto

Похожие вопросы

Обсуждают сегодня

This is a question from my wife who make a fortune with memes 😂😂 About the Migration and Tokens: 1. How will the old tokens be migrated to the new $LGCYX network? What is th...
🍿 °anton°
2
Anyone knows where there are some instructions or discort about failed bridge transactions ?
Jochem
21
any reference of this implementation?
BitBuddha
29
Also, why can’t the community have a vote/ say when it comes to initiatives like buybacks. Isn’t the point of crypto decentralisation? Don’t we deserve input as long term supp...
👨🏽‍🦰
13
Ready for some fun AND a chance to win TKO Tokens? Join us for exciting minigames in our Telegram group! 🕒 Don’t miss out—games start on today 25 October 2024, at 8 PM! Ge...
Milkyway | Tokocrypto
255
Hi guys, any problem with Pulsebrige? Trying to transfer from wETH to ETH. First it tells me to connect my metamask "through mobile app" not desktop. Then I did and confirmed ...
Snowflakecrypto
13
BTC is almost $100,000, everything is getting attention and pumping! When do we get to have the liquidity when the bull market is over? Or when all other projects get way more...
Aziz
4
Ⓐrtto, [4/23/24 7:02 PM] Please explain more fully how it is not working exactly, and what are the steps you are taking, and what error messages come or what happens. Ⓐrtto, ...
Ezza Kezza
2
Btw looks like Kushti is at it with 6.0, has he shared any plans to stop developing Ergo or just to keep going indefinitely?
Original Ergonaut Manley
16
sounds like people have lost their kaspa on tradeogre... does this mean tradeogre not trustworthy?
Ezza Kezza
15
Карта сайта