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Question about partnerships. What defines a partnership? Do influencers have

to create x amount of content promoting Kadena? Or would they release promotional content only at strategic moments?

I understand if you can't discuss specifics I'm just curious.

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Going into any partnership, there will be goals, expectations, deadlines, etc. In the case of an influencer, we want to take their specific audience and try to wrap narratives around areas of interest that best fits them. But, the power of an influencer is that they take such topics and they will usually generate content within their own natural format of doing things. As you can see in the comments of my tweet, many have shared how they like the way she delivers/translates content. So its important to empower them to do such a thing. Regarding timing, sometimes it fits into their recurring content calendar, to maybe hitting on various topics that are relevant at key dates, etc. A lot goes into it for sure. But, its finding balance from both sides of things to find a natural/productive approach to delivering.

Cooper-W Автор вопроса
Carl Parker
Going into any partnership, there will be goals, e...

That's good to hear! I like that expectations are set. Thank you for the detailed response

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