The name “Family” is unclear to determine what exactly the app is or might be, especially upon first glance. For many people English isn’t their first language so they’ll need to stitch that together.
What if a decent percentage of the userbase is (or could be) made up of singles or couples without a family of their own? They could dismiss becoming a user based on “Family”.
“Family” implies/means different things to different people relative to their culture, values, perceptions, etc… Does “Family” imply/mean deliveries and ride sharing?
The Mobix.Family logo on Twitter looks awful and uncentered.
Uber and Uber Eats are two simple apps to understand, especially upon first glance. Mobix is simple, but is Mobix.Family?
I agree it's not the best name. Mobix DDN was far better.
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