Great question. They get liquidity when investors buy the artwork at 50% of the market value. In order to regain ownership of the artwork, they would have to activate the buy-back option and add the additional costs, which essentially is the ROI for the investor.
It's also important to understand that art is a non-bankable asset, meaning you can't lend exclusively against it in a bank. Hence, this solution provides an alternative way to gain liquidity.
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