I'd suggest you research more into Celsius if that's what your assumptions are.
Just look at the answer you gave. They need more money because existing money doesn't generate enough yield
it's a promotional rate so...
Promo codes are a bonus for adding crypto. Existing crypto generates standard yield. If you want a bonus on top of that you need additional crypto to generate that yield. It's simple if you think think about it. It would be a ponzi if they offered endless rewards and capless rates for any amount of addition. The promo codes are a way to reward users for adding additional crypto.
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